When I joined Asheville Humane Society as Digital Media Specialist, it was clear the website needed a complete overhaul. I advocated for the project from the ground up—developing a presentation to leadership and the board to gain approval and support. Once approved, I partnered with Design Rangers to lead a full website relaunch in just a few months.

I managed the project from start to finish, writing copy, designing pages, and providing original photography to ensure a cohesive brand experience. The new site not only elevated the organization’s online presence but also delivered measurable results—including significant increases in donations, adoptions, visitors, and overall engagement.

Though I am no longer managing the website, you can still check it out here!